Branding and Identity Design
Unfortunately, many companies rush to develop creative without a clear vision of what they stand for, how they are positioned, and the overall perception they need to create. Inconsistent, scatter-shot messaging and wasted dollars is the result.
That’s why a brand strategy is critical. A brand strategy defines what your company stands for, the personality it must convey, and the key messages that must come through implicitly or explicitly in all communications. In essence, it is the “master” campaign strategy against which all subsequent communications are developed.